The use of apps such as Instagram, Snapchat, Twitter, Tik Tok, and Youtube has helped grow an appreciation and excitement for hip hop music. Typically, hip hop is commonly linked to guns, drugs, and violence, but new artists are showing that hip hop is just as musically creative as all other genres of music. Hip-hop has not been accepted as mainstream until recently and young artists like Roddy Ricch haven’t had the opportunity to take over the world with their talents. The world of music has drastically changed over the years. But how exactly did “The Box” become the most popular song of 2020 and why is it such a big deal? It also contains an upbeat and fun mood and notable lyrics such as “I won’t never sell my soul, and I can back that.” It was featured on his debut studio album Please Excuse Me for Being Antisocial which has been all over social media and on the Billboard’s hot 100 lists since its release in December of 2019. “The Box” has a very catchy beat that has sparked questions all over the internet.
The 21-year-old California native currently holds the number one song on Billboard’s top 100 list for the sixth straight week. Whether you follow hip hop and rap or not, you have most likely heard the “eee err” at the beginning of the popular song, “The Box” by Roddy Ricch. Jake Schunke '21, Contributor | February 19, 2020
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